En México, a lo largo de varias décadas y en la actualidad, la cultura del uso de Gas LP en el sector residencial es la que predomina, aunque su oferta nacional ha disminuido al igual que sus ventas. El Gas Natural se ha convertido en el principal sustituto del Gas LP para uso residencial, industrial, vehicular y para la generación de electricidad, En México recientemente se llevaron a cabo reformas energéticas con las que se espera impulsar la industria del Gas Natural y su uso en la generación de energía eléctrica para abatir sus precios a los consumidores.
ABSTRACT
In Mexico, over several decades and at present, the culture of the use of LP gas in the residential sector is what predominates, although its national supply has decreased as well as its sales. Natural Gas has become the main substitute for LP Gas in the residential and industrial sectors, vehicular consumption and electricity generation. In Mexico, energy reforms have recently been carried out, which are expected to boost the natural gas industry and its use in electric power generation to lower their prices to consumers.
Companies, regardless of the product or service they market, are affected by various external factors (economic, cultural, political, geographical, competition, etc.), and some internal factors as technological, which impact the growth of their market; So that in the present research project was implemented the comparative analysis between LPG and Natural Gas as its main substitute and the degree to which is affected to the residential LP Gas market due to the growth of the Natural Gas industry in Mexico .
Keywords: Natural Gas, Liquefied Petroleum Gas, Market Study, Substitute product
